Health-conscious woman losing weight with fruit

Americans Increasingly Health Conscious

With two-thirds of U.S. adults and almost one-third of children and adolescents overweight or obese, a new report shows that a diverse range of consumers are increasingly focused on weight loss and weight maintenance within a broadening context of personal health and lifestyle issues.

The report, which was issued by market research publisher Packaged Facts, shows a shift toward weight management and healthy habits. Packaged Facts estimates the global weight loss and diet management market — including diet food and drinks, weight loss programs and services, weight loss drugs and natural therapies, and surgical interventions — reached $26 billion in 2009. Diet food and drinks was the largest category, with $18 billion, or 73 percent, of total worldwide sales.

The development of foods and beverages that provide satiety, or hunger satisfaction, is projected to be one of the hottest trends in weight management in the coming years.

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