More and more Americans are trying to lose weight. In general, people continue to understand that restrictive dieting (deprivation, short-term solutions) spells failure. Instead, it takes permanent lifestyle changes to lose weight and prevent weight gain. Fifty-four percent of U.S. adults are currently trying to reduce their weight. (Note: previous surveys asked about “dieting” but in 2010 the survey was modified to refer to weight reduction, or “trying to lose weight”).