Celebrating 60 Years of Innovation
Six days of sugar reduction and fiber innovation, ingredient science, and consumer choice — showcase your brand’s story at CCC’s 60th Anniversary Annual Meeting.
Reserve an Innovation Showcase or Interactive Tabletop Display and put your products in front of the sugar reduction industry’s most engaged audience.
60
Years of Innovation
2
Ways to Participate
$500
Starting Investment
1966
CCC Founded
PROGRAM OVERVIEW
Six Decades of Sugar Reduction Innovation
The 60 Years of Innovation experience gives Annual Meeting attendees an interactive look at six decades of sugar reduction progress — from historic milestones and product reformulations to the emerging ingredients and technologies shaping the category’s future. Participating brands help tell that story.
Participation Options
Two Ways to Participate
Choose the format that fits your goals — a curated showcase for product storytelling, or a tabletop for face-to-face attendee engagement.
Innovation Showcase
Curated Display
$500
per brand
Display your products, ingredients, or innovations in a professionally presented glass showcase — with no limit on the number of products per brand.
- Display space in a professional glass showcase
- Recognition as a participating brand
- Multiple products under one registration
- Spotlight for innovation and sugar-reduction milestones
Interactive Tabletop Display
Premium · Direct Engagement
$1,750
includes 1 registration
Engage attendees face-to-face in a high-traffic networking area during meals and breaks — demonstrate products and distribute materials directly.
- Dedicated tabletop display space
- One conference registration included
- Direct engagement during networking periods
- Room to display products, research, or brand milestones
Showcase Ideas
What Companies Can Showcase
Bring your innovation story to life with any of the following. No submission is too big or too small.
Product Innovation
Reduced-sugar and lower-calorie product breakthroughs from your brand.
Then & Now Packaging
Historic packaging next to current designs — show the evolution.
Ingredient Technology
The sweeteners, fibers, and technologies behind sugar reduction.
Brand Timelines
Launch milestones and the moments that shaped your brand.
Reformulation Success
Sugar-reduction case studies and reformulation success stories.
Research & Education
Technical insights and consumer-education materials.
Why Participate
Why Companies Take Part
Celebrate Innovation
Help tell the story of 60 years of sugar-reduction progress.
Showcase Leadership
Highlight your role in advancing ingredients and consumer choice.
Increase Visibility
Put your brand in front of engaged Annual Meeting attendees.
Create Engagement
Make your story memorable through displays and conversation.
Connect to the Theme
Align with CCC's 60th anniversary and its story of progress.
Six Decades of Progress
A Timeline of Sugar Reduction Innovation
From CCC’s founding to today’s emerging ingredient science — the 60 Years of Innovation display brings this timeline to life for attendees.
1966
CCC founded
1980s
Ingredient expansion
1990s
Consumer choice grows
2010s
New sweetener science
2026
60th anniversary
Ready to Showcase Your Innovation?
Join CCC in celebrating 60 years of sugar reduction innovation. Reserve your Innovation Showcase or Tabletop Display today.