Calorie Control Council DGA Communications Tool Kit

DGA Communications Tool Kit

CCC Statement: 2025-2030 US Dietary Guidelines

“As the administration stated, the U.S. has the highest rates of type 2 diabetes and obesity in the developed world.  Millions of Americans use safe, low- and no-calorie sweeteners as part of the solution to managing diabetes, obesity, and blood sugar. These practical tools help people make healthier choices, based on their needs and in consultation with their doctors. Aspirational health advice matters, but it must reflect real life and is not a one-size-fits-all approach,” said Carla Saunders, president, Calorie Control Council.

See 2025-2030 Dietary Guidelines for Americans

CCC Messaging/Talk Points:

Health

• The world’s most highly regarded health and regulatory agencies have ‎validated the role of low- and no-calorie sweeteners.
• Along with exercise and a healthy diet, low- and no-calorie sweeteners are a critical tool that can ‎help consumers manage body weight and reduce the risk of non-communicable diseases, such as ‎cardiovascular disease‎ and type II diabetes.
• A substantial body of scientific evidence shows that low- and no-calorie sweeteners provide effective and safe options to reduce sugar and calorie consumption. The world’s most highly regarded health and regulatory agencies have thoroughly reviewed this evidence and have validated the role of these ingredients.

General Safety

• Low- and no- calorie sweeteners have been consistently affirmed as safe by leading ‎global ‎health organizations.
• Low-and no-calorie sweeteners are safe and effective options for managing ‎non-communicable diseases like diabetes, heart disease and obesity.
• A substantial body of scientific evidence shows that low- and no-calorie sweeteners provide effective and safe options to reduce sugar and calorie consumption. The world’s most highly regarded health and regulatory agencies have thoroughly reviewed this evidence and have validated the role of these ingredients.
• For all currently available sweeteners, JECFA has evaluated their safety and has established an Acceptable Daily Intake (ADI) level based on review of the science. The ADI is a conservative estimate of acceptable dietary intake over an entire lifetime and is inclusive of all age groups and sensitive sub-populations, including children and pregnant women.
• Over 200 studies have confirmed the safety of LNCS.
• Every sweetener on the market has gone through rigorous safety reviews by international health ‎authorities like the U.S. Food and Drug Administration (FDA), European Food Safety Authority ‎‎(EFSA) and the World Health Organization (WHO)‎.

Diabetes / Weight Management

• As one of the many tools to combat obesity and diabetes, low- and no-calorie sweeteners help consumers reduce added sugars, ‎calories, and assist in management of weight and blood sugar. ‎
• ‎Low-calorie sweeteners can serve an important role in diabetes management because they do ‎not raise blood glucose or insulin levels; they empower people with diabetes to reduce their ‎sugar consumption without sacrificing sweet taste.‎
• Global health organizations around the world, including The American Heart Association, American Diabetes Association and British Dietetic Association note that the use of low- and no-calorie sweeteners can be helpful for people with diabetes as they do not raise blood glucose or insulin levels, and when used to replace sugar, can help lower carbohydrate intake.