| % Reduced-Fat Consumers | |
| Skim or Low-Fat Milk | 62 |
| Salad Dressings, Sauces or Mayonnaise | 56 |
| Cheese/Dairy Products (yogurt, sour cream) | 50 |
| Margarine | 44 |
| Chips/Snack Foods | 40 |
| Meat Products | 39 |
| Ice Cream/Frozen Desserts | 36 |
| Cakes/Baked Goods | 32 |
| Dinner Entrees | 30 |
| Candy | 18 |






